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Come Face To Face With the World of Advertising

TrafficSwarm member since July 2015


Advertising has become an interesting & necessary process for any company, business, products or whatever it may be. The situation is like this that without advertising one cannot be successful. Advertising holds the key to success. Success is something which is desired by everyone. Everyone wants to be successful in life in whatever thing he or she might be doing. Likewise, the companies which are doing business want to taste the fruits of success but this is not possible without advertising.

Advertising helps to bring the company or business in a proper way in front of the people who makes the consumer market & is an essential part of any business. Advertising helps the company or business helps to present it in a good & presentable way to the people for whom the advertisement is meant. Advertising helps to build the image of a company in the eyes of people who keep an eye on what changes are taking place in the market in the form of what new products are launched in the market, which new companies are doing business, what is the position of the old products in the market & where lies the old companies.

Advertising also helps to make the consumers alert & aware of the new products & companies coming to market. Consumers or buyers get an idea about what product to buy or which service is to be used. But there is no guarantee that an advertisement is honest & transparent. Most of the times it is seen that the companies & businesses which are taking the help of Ad Agencies to promote their products & services in the market use advertising at their whims & thereby, sometimes ignoring the good of the consumers. This is due to the fact that business has become very competitive with open economic policy & companies are finding it hard to survive. Therefore, they are trying everything they can to survive in the race & thereby molding the advertisements in their favor so that the consumer have a good impression about the companies or thebrands doing business in the market.

Advertising Agency on other hand are doing whatever the company is telling them to do because the agencies are getting paid by these companies who are the clients of the ad agencies & from whom they earn a living. The motto of advertising agencies is to please the clients & so they do not think much about the consumers & do whatever is told to them by the companies or businesses.

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